So been thinking through various entrepreneurship opportunities lately. Two recent complimentary events have together resulted in a product idea with interesting potential.
1. One-Off Marketing Events Can Work: This is actually a few years old but I keep thinking of the model again and again. See, back in 2006 or so some idiot's book The Game got to the top of the Amazon Bestsellers list by claiming to give any guy the skills and confidence necessary to pick up any girl.
A friend of mine who specializes in one-off marketing "events" contacted the author with an idea, and within six weeks the two of them plus a cameraman and video editor were filming "pickup lessons" with twelve volunteers in a mansion in upstate New York, and also filmed the newly-skilled "pickup artists" out in New York applying their lessons and trying to get girls' numbers. Afterward they edited the weekend into a 12-DVD box set and printed out a limited edition of 1,000 copies.
My friend then promoted the sets online, claiming a highly limited offer priced at $1,000 each and available for only a one-day sale. And they all sold out. Within six weeks they had made a cool million split four ways. $250K each for basically eight weeks of work.
Moral of the Story: There are people out there who will pay any amount of money for anything that helps their ego.
2. The Grimsvoetn volcano blew the f#%& up two days ago. And hopefully won't block me from getting to the UK for my internship. If it does, it's cool, I get that volcanos have bigger priorities. There's always the train.

But it's also made me realize that our grip on this planet is weak. The Earth can kill us at anytime, and there's nothing we can do about it. We're all going to die one day. As they said recently on A Game of Thrones, "There is only one God, and His name is Death". And that's fine, despite my seeming lack of aging I've accepted my own mortality. I just hope I have 40 to 50 years left and many grandkids before it happens.
But then what? My body is thrown into a wooden box, viewed for a day minus its life, then dropped into a hole in the ground? Or do I get burned to ashes in some shitty oven in some body-factory? Neither sound like an ideal outcome.
No, when my time comes I want my body to be tossed into an active volcano.
I'm currently looking into the requirements involved in getting the permits necessary for this to be done without major legal issue for the survivors.
The biggest problem right now is just the fact that I've never acheived anything nearly impressive enough to deserve a funeral that awesome. I have some serious living left to do if I'm going to earn that kind of going away party.
So these two points together suggest an idea: there are people who are willing to pay any amount of money if it's for something that's good enough for their ego, and a volcano funeral would go a long way toward a little ego-stroking. I'm thinking a flat $1,000,000 per service probably wouldn't be out of the question.
Now just to apply the four "Right"'s to make this happen:
1. The Right Active Volcano: Grimsdoetn is out as we need a volcano that's not too likely to erupt on burial. Mt. Saint Helens could work. Then again, a funeral that produces more funerals has an interesting viral component. Hm.
2. The Right Delivery Mechanism: A helicopter drop is too dangerous for the pilot. Trebuchet? Could work but might get messy with a bad gust of wind. A light drone would probably be best -- while remembering a need to keep the COGS down.
3. The Right Family Viewing Platform: A nearby zeppelin or other balloon-based floating platform would be most comfortable for families. If Jabba's royal sand barge becomes available that'd work too.
4. The Right Marketing: More than anything else we need to remember to stay respectful and humble. Hindus are already into fire-based funerals, and with the number of wealthy Hindus growing this could be the perfect initial target market. At the same time, if the business got booked on Oprah we'd have $100 million by the end of the fiscal year.
I really can't see any downside with the exception of consistently needing to block potential competitors from trying to enter the market with more sophisticated products involving things like spaceflight. First-mover advantage is everything in the radical funeral space.
Anyone know how to go about getting exclusive rights to the sun?
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